3/13/2023 0 Comments Promotional mix base![]() Our Assignment help service can help you in understanding this concept and we will craft a perfect copy of your assignment adhering to the requirements in the question file. It has become an important framework that described the valuation of different product attributes and their arrangement so as to maximize the customer base. It consists of the decision related to those elements so that successful marketing practices can be adopted. Further, the marketing mix is a wider concept that includes seven different elements related to the product which a company is going to market. It also includes market research as well as the advertisement so as to aware of the customers about products, various offers available, etc. Marketing refers to the tool of promoting and selling products or services through various actions and tactics. However, it is recommended that Woolworths needs to change the pricing strategy to attract more customers and also to diversify products portfolio for competing with other retail companies. The stores are properly managed and employees are trained to provide quick customer services. In order to promote its products, it uses advertisement as major tool and sold the products under premium strategy. Woolworths provide great variety of retail products at its supermarkets which are located all over the country. and explanation of same provided the view on strategies adopted by the company for providing their products to the customers in a most effective way. A detailed discussion on market mix shows that it has seven major dimensions such as Products, place, price, promotion etc. The given study will represent various elements of marketing mix in any organisation by taking the example of Woolworths. The scope of this report is to assess the marketing mix of Woolworths in order to know its marketing strategy and foe providing necessary recommendations. This shows that the organisation have high reputation in the market that helps it to attract more customers. 4 percent as a comparison to a decrease of 1.6 percent in the share of Coles (, 2019). It is one of the monopoly companies in Australia with market share of 34 percent in the grocery selling that shows an increase of 1. The major products of the supermarket are everyday essentials, food products, fresh vegetables and fruits as well as pet care products. Woolworths’ supermarket engages its business under the slogan “The fresh food people” which is also used for marketing purposes. Presently there are more than one thousand locations where the supermarket has its business with more than one lakh employee that provides retail services to customers. ![]() Woolworths is an Australian retail chain that was founded in the year 1924 as a subsidiary of Woolworths group. This sections gives an introduction to Woolworths Supermarkets and various strategies, which have lead the company achieve its present status of accomplishment.
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